LIVE STREAMING ADVERTISING, EXPLAINED
Most marketing teams have bought video before and have never bought a stream. The economics are different, the formats have no equivalent elsewhere, and the standard metrics measure the stream rather than the brand inside it. These guides cover what a buyer needs to know, written from campaigns we have run and data we measure.
No gated PDFs, no email wall. If you want this applied to a specific brief instead of explained, talk to us.
7 min read
Twitch advertising, explained
Twitch sells its own ad inventory and its creators sell sponsorships. They are different products with different economics. Which one fits your brief.
For: Brand and media teams new to streaming
8 min read
The nine campaign formats
Sponsored stream, live takeover, co-watching party, integrated video and six more — what each format is for, and the brief it suits.
For: Anyone scoping a campaign
9 min read
Measuring a campaign
Hours watched, concurrent viewers, airtime and media value, defined plainly — plus the three signals most agencies cannot report on.
For: Marketers who have to defend the spend
8 min read
Ad placements, ranked
Description banner, chat command, on-stream banner, QR code, product placement, ad spot, brand show — ordered by how hard each one works.
For: Anyone comparing two quotes
8 min read
What it costs
There is no rate card, and the published ones are wrong. What actually sets a creator's price, and how to budget backwards from a target CPM.
For: Anyone about to ask for a number
9 min read
Brand safety on live
Live content cannot be reviewed before it airs. What can be controlled, what can only be monitored, and what belongs in the contract.
For: Legal, comms and anyone signing off
8 min read
Choosing a platform
Three platforms with different audiences, different creator economics and different rules about what you may advertise. How to pick.
For: Media planners scoping a first campaign
6 min read
Glossary
Every term you will meet in a streaming campaign brief or report, defined plainly — from ACV and airtime to media value and share of voice.
For: Reference
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