MIRAI plans and runs brand campaigns with creators on Twitch, YouTube, Kick, TikTok and Instagram across North America, Europe, Asia and Latin America — nine collaboration formats, from a single sponsored stream to a season-long creator partner program.
Send a brief and a costed plan comes back: here is what that takes.
Four steps from a five-line brief to a report you can put in front of a CFO. No rate card, because creator pricing moves with tier, format and market — but the plan is costed before anything is signed.
A campaign starts from a short brief: the product or game, the markets it has to land in, a budget range, the metric it will be judged on, and the window it has to run in. A range is enough — a fixed number is not needed to build a first plan.
Back comes a creator shortlist with audience size, language and rate per creator, the placement formats that suit the brief, and the reach and media value the plan is projected to deliver. The plan is costed before anything is contracted, so the budget question is settled first.
MIRAI contracts the creators, briefs them, and holds them to what was agreed — placements live, talking points covered, disclosure correct. Brand approvals stay with the brand. Creator relationships, scheduling and chasing stay with the agency.
Reporting covers hours watched, average and peak viewers, airtime and media value, plus three things a standard influencer report does not carry: AI-detected spoken brand mentions with timestamps, banner exposure per participant, and chat and QR-driven redirects, clicks and installs.
Five lines are enough to get a shortlist back. Everything below the line is useful, not required — send it when you have it.
Four regions, and they are not interchangeable — creator rates, peak hours, the dominant platform and the language of the chat all change at the border. Figures below are live viewing from the Streams Charts warehouse, March to August 2026.
Indonesia, the Philippines, Malaysia, Thailand, Singapore, Vietnam
Mobile-first and the deepest creator pool we work in. Indonesia alone drew 101 million hours of Mobile Legends viewing in six months across 4,685 channels, the Philippines another 16 million. English carries about one hour of viewing in eight, so briefs run in Indonesian, Tagalog and Thai.
Saudi Arabia, the UAE, Egypt, Iraq, Jordan, Türkiye
PUBG Mobile is the centre of gravity: 19 million hours from Saudi Arabia and 16 million from Egypt in six months. Türkiye fields the widest creator pool of the region at 1,813 channels. Arabic creative and Ramadan timing matter more here than creator tier.
Brazil, Mexico, Argentina, Colombia, Peru
Brazil is the single largest Free Fire market at 38 million hours from 489 channels, with Mexico, Argentina and Colombia behind it. Portuguese and Spanish are separate briefs, not one regional creative.
Spain, Germany, France, Italy, Poland, Ukraine, the UK, the USA
The only region where Twitch is a primary surface rather than a rounding error. Spain leads European Brawl Stars viewing at 4.4 million hours; Clash Royale peaks in Mexico, Germany and the USA. Budgets are larger per creator and audiences skew older.
The full breakdown by title, platform and language is in the mobile gaming guide.
TEAMING UP CREATORS & BRANDS
End-to-end campaign management means MIRAI runs a live streaming campaign from brief to final report: creator shortlisting against audience and brand-safety criteria, rate negotiation, contracting, briefing, go-live monitoring, and a measured post-campaign report. Campaigns run on Twitch, YouTube, Kick, TikTok and Instagram, in nine collaboration formats ranging from a single sponsored stream to a multi-creator live takeover.
Single sponsored stream with branded banners, product mentions & chat commands
Several live streamers playing your game together and discussing it with their viewers
Boosting your game to the top categories on the streaming platform for several hours
Special co-watching show featuring several creators streaming your brand event
Dedicated sponsored broadcast of online esports tournament or gaming event
Special live stream or podcast (interview) featuring game developers as invited guests
Dedicated sponsored video showcasing and promoting your brand, product, or game
Sponsored ad placement (integration). Popular formats: pre-roll, mid-roll, end-roll
Series of dedicated videos showcasing and promoting your brand, game, or product
A creator partner program is an always-on roster of creators who promote a brand or game continuously, instead of a one-off campaign burst. MIRAI recruits the roster, sets tiering and payout rules, supplies briefs and assets each cycle, and reports on the program as a whole. Programs suit game publishers with a long live-service tail and hardware or subscription brands that need sustained presence rather than a launch spike.
Consulting covers the decisions taken before a budget is committed: which platform and region fit the product, what a realistic CPM and cost per install look like in that category, which creator tier converts, and whether an esports sponsorship or a creator program is the better vehicle. MIRAI advises across live streaming, PC, console and mobile gaming, professional esports, and Web3 including DeFi and GameFi.
Which creators, categories and languages a brand should care about in a given market, how the platforms differ on rules and rates, and which events and collaboration formats are worth being part of. Covers North America, Europe, Asia and Latin America.
PC, console and mobile: which titles hold an audience rather than spike, which mods and community formats matter, what players expect from a brand in their space, and which publishers are open to a collaboration.
How the competitive side is structured — titles, circuits, leagues and the broadcast studios that produce them — and where a sponsorship lands against a team, a player, a tournament or a co-stream.
Where crypto and gaming actually overlap: which Web3 titles have players rather than holders, what the DeFi and GameFi landscape looks like, and which platforms allow the category at all — a live brand-safety question.
For events, MIRAI sources and manages on-air talent: hosts, casters, analysts, interviewers and creators booked to cover a product launch, gaming festival or esports tournament. The work includes shortlisting by language and region, availability and rate negotiation, travel and on-site coordination, and briefing talent so coverage stays on message across every stream and clip.
Market analysis draws on the Streams Charts data warehouse, which tracks hours watched, airtime, peak and average viewers, chat activity and sponsorship signals across Twitch, YouTube, Kick and other platforms. Deliverables include category and title sizing, creator and competitor benchmarking, share-of-voice against rival brands, and regional trend reads for North America, Europe, Asia and Latin America.
MIRAI reports on three signals most agencies cannot measure. Voice AI Recognition detects spoken brand mentions on stream and timestamps each one with a direct link. Banner Campaign Views tracks on-screen banner exposure, average viewers and media value per participant in real time. Chat & QR Code Analytics breaks out redirects, clicks and installs driven by chat commands and on-stream QR codes.
Our cutting-edge AI-based technology allows us to identify and recognize when influencers mention your brand, product, or game on stream, including context and the exact mention time.
We track how many times your brand was mentioned during sponsored broadcasts. We count total stats, average viewers, and provide you with direct links to every brand mention.
Our technology allows us to track campaign banner views, average viewers, and media value for every campaign participant. We see in real-time which live streamers have added banners to their streams and who still need to do it.
We categorize participating live streamers into campaign lists, providing comprehensive metrics, including total campaign views, total hours watched, total airtime, and total media value. We monitor when campaign banners were last visible.
We provide you with very detailed Chat and QR Code analytics, offering a comprehensive breakdown of total redirects, clicks, installs, and other key stats and metrics.
This insightful data will empower you to make informed decisions and optimize your marketing strategies for maximum brand exposure, performance and impact.
