ABOUT MIRAI
MIRAI by Streams Charts is a global performance-driven influencer marketing and advertising agency working in live streaming, the creator economy, gaming and professional esports. It was launched in January 2024 by Streams Charts, the live streaming analytics platform, and runs brand awareness and performance campaigns with creators on Twitch, YouTube, Kick, TikTok and Instagram.
MIRAI was founded by industry professionals with over a decade of hands-on experience working with top-tier brands and the biggest influencers in the United States, Europe, Asia and Latin America.
未来 Mirai meaning “the future” in Japanese
Why an analytics platform started an agency
Streams Charts spent years measuring what actually happens on live streaming platforms — hours watched, airtime, concurrent viewers, chat activity, and which brands appear on which streams. The recurring problem in the market was never finding creators. It was proving what a sponsorship delivered after the stream ended, in terms a marketing team could defend against a paid media buy.
MIRAI exists to close that gap. Creator selection starts from platform data rather than a media kit, and every campaign is reported on with three signals most agencies cannot produce: AI-detected spoken brand mentions with timestamps, on-screen banner exposure and media value per participant, and chat and QR-code driven redirects, clicks and installs.
What we do
MIRAI plans and runs brand campaigns with creators on Twitch, YouTube, Kick, TikTok and Instagram: one-off sponsored streams, multi-creator sessions, live takeovers, sponsored tournament broadcasts and season-long creator partner programs.
Around that sit four more services — consulting on gaming, esports and Web3, market analysis before a brand enters a region, talent recruitment for events and launches, and the campaign reporting the platform side makes possible.
Where we operate
MIRAI runs campaigns across four regions. Creator rates, peak viewing hours and the dominant platform differ in each, which is why a single global brief rarely survives contact with all four.
- North America
- Twitch and YouTube carry most gaming watch time, with Kick taking a growing share of the casino and just-chatting categories.
- Europe
- Fragmented by language. A campaign that works in English rarely transfers unmodified to German, French, Spanish or Polish audiences.
- Asia
- Mobile-first across large parts of the region, with a platform mix and peak viewing hours that differ sharply from the West.
- Latin America
- The fastest-moving region for live streaming, with high engagement per viewer and creator rates below North American equivalents.
Have a product to put in front of a live audience? Send us a brief.
Send a brief